Olympic cyclist Laura Trott has joined fellow cycling champions Sir Bradley Wiggins, Victoria Pendleton and Chris Boardman as she launches an exclusive bike range with Halfords.

Trott, who holds seven world titles and has created four bikes for women with the retailer, said 'Riding bikes is my life, so it's been a dream for me to develop my own. I want to see as many women and girls as possible to get out there on bikes - whether it's city commuters, mums cycling to school, fitness seekers or for those who want to go all the way and compete, the bikes are tailored to women and their individual ambitions for cycling'.